Boat shows are high-energy, critical events for the marine industry. They’re where connections are made, deals are struck, and the latest innovations are proudly displayed. You invest significant time, effort, and resources into creating the perfect exhibit, showcasing your boats and services to enthusiastic attendees.
But once the show doors close, that valuable experience and meticulously crafted space often fade into memory… until now.
At 3D-Boats.com, we were thrilled to partner with NMMA and Discover Boating for the New England Boat Show and Norwalk Boat Show, and with MRAA for Dealer Week, to capture these vital industry events in stunning, interactive 3D virtual tours. Now, these shows aren’t just memories – they’re dynamic digital assets ready for you to revisit and leverage.
Beyond the Booth: Why Exhibitors Should Revisit the Shows in 3D
Think of these Boat Shows in 3D not just as a digital archive, but as a powerful tool that extends the life and return on investment of your show participation. Here’s how revisiting the NMMA and MRAA events in their immersive 3D formats can benefit you, the exhibitor:
- Refresh Your Memory & Follow Up Effectively:
- Relive Conversations: Walk through your virtual booth and surrounding areas to jog your memory about specific interactions or leads you met in certain spots.
- Contextualize Follow-Ups: Remind yourself exactly what a prospect saw or discussed at your exhibit before reaching out, making your follow-up more personalized and impactful.
- Powerful Sales & Marketing Asset:
- Share the Experience: Send links to the virtual tour (or specifically to your booth!) to prospects who couldn’t attend the show, allowing them to experience your presence remotely.
- Embed on Your Website: Showcase your past show participation and booth setup directly on your company website, adding a dynamic element that highlights your commitment to the industry.
- Create Targeted Content: Use screenshots or clips from the virtual tour in social media, emails, or presentations to reference your successful show presence.
- Invaluable Training & Onboarding Tool:
- Train New Staff: Easily onboard new sales or marketing team members by showing them exactly what your booth looked like, the layout, where specific models were displayed, and the overall show environment.
- Prepare Future Exhibitors: Give teams participating in upcoming shows a realistic visual guide of what to expect in terms of scale, traffic flow (based on surrounding exhibits), and booth presentation standards.
- Strategic Planning for Future Events:
- Review Booth Effectiveness: Analyze your booth layout and how products were positioned in the 3D space. What felt intuitive? What could be improved for next time?
- Competitive Insights: Virtually walk through other areas of the show (if accessible in the tour) to get a sense of industry trends, booth designs, and how competitors presented themselves. (Use this for inspiration, not just imitation!).
- Post-Show Analysis: Utilize the 3D tour as a visual aid when debriefing your team on the show’s successes and areas for improvement.
- Year-Round Accessibility, Anywhere, Anytime:
- The virtual tours are accessible 24/7 from any device with an internet connection. There’s no need to travel or adhere to show hours to revisit the experience.
Experience the Future of Show Recaps
Our high-fidelity 3D scanning technology captures the intricate details, the atmosphere, and the layout of the show floor and individual exhibits with remarkable accuracy. It’s the next best thing to being there, and in some ways, even better because you can pause, explore at your own pace, and revisit key areas repeatedly.
Whether you were an exhibitor at the New England Boat Show, the Norwalk Boat Show, or MRAA Dealer Week, these Boat Shows in 3D offer a unique opportunity to gain continued value from your investment.
Ready to step back onto the show floor?
Explore the shows in 3D today and unlock new perspectives and possibilities for your business!
If you need help implementing the ideas mentioned on this post, don’t hesitate to Contact Us